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Question 1: Describe how your findings from the relevant research literature can shape, inform, and improve current business and professional practice
Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors.
Find and discuss two examples of non-price "effective price increases" via reducing of product quantities see example in article (and below) explain why they chose them? Can you think of other examples?
Determine how to create value and sustain competitive advantage using the environmental scanning strategy. Evaluate the company's external environment.
Preliminary and Decile Analysis: What percent of customers responded (i.e. bought anything) from this catalog
Explain The Opt-out Model Versus the Opt-in Model and how is the opt-in model of informed consent different from opt-out
How to address framework level issues Ex: Changes in enlistment and data flow. How to prepare/train staff to evoke this data in a differential and effective way
Review two examples, one of a company using multiple brands, and one of a company having multiple products under the same brand, and then explain.
Many large department stores and specialty stores are changing their salespeople's reward system from a traditional salary to a commission-based system. What problems can commission based systems cause? How can department managers avoid these prob..
Explain which are the best advertising strategies for transforming regular businesses to Internet marketplace.
Find a company offering different products and discuss what the company did to retain its customers under particular circumstances.
What is utility? How does marketing create different forms of utility? - Trace the evolution of the marketing concept.
Choose two companies from the same industry: one that is quite successful and one that is struggling. For each company, list every strength and weakness you believe it possesses (both the company and its products.) What could these companies lea..
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