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Question: 1. How far should the marketing concept go? How should we decide this issue?
2. Should marketing managers, or business man-agers in general, refrain from producing profit-able products that some target customers want but that may nor be in their long-run interest? Should firms be expected to produce "good" but less profitable products? What if such products break even? What if they are unprofitable bur the company makes other profitable products-so on balance it still makes some profit? What criteria are you using for each of your answers?
Develop a conceptual model for the following scenario: Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute, smoking is seen in at least three out of fou..
Lee is constantly begging his mother to buy him an iPod because the most popular kids at his school all have one. His mother contends that he'll just break or lose the music player if she buys it for him. For Lee, the most popular kids in his school ..
Development and marketing of products can be the role of any business manager. As a business manager, you should think about product development
Briefly explain the major consequence of selecting a bad channel intermediary. Provide an example to substantiate your answer.
Explain six Simple Strategies for Improving the Decision-Making Process and Discuss the improvements of decision making
Explain E-customers and What new shopping capabilities would you like to see developed over the next five years
Case: Sigma Marketing, This case reviews the growth of a small, family-owned business, from a regional provider of generic printing services to a global provider of specialty advertising products. What strategic initiatives would you recommend to S..
Conscientiousness (one of the big five personality traits) has been studied and predicted that individuals who are high in conscientiousness perform better in jobs. I am writing a research paper to expand beyond this topic. I am examining if conscien..
Explain Case Analysis for Sperry and MacLennan Architects and Discuss possible ways in which the organization can address these issues
What would happen if you had a small tablet start-up business and you only had one person on call for service issues? How could you turn a negative product launch into a positive experience using social media? Any ideas
What do they believe before we tell them anything and Who is the secondary audience that you will be marketing to? Why is this group secondary?
How can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size?
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