How far do you normally drive to grocery store

Assignment Help Operation Management

Reference no: EM132201715

You are a student at Metro State conducting a primary research study for your MKTG 420 course. You have decided to study a random sample of 30 people, using the questions below.

Design a data sheet in SPSS for recording the responses to the survey questions below. You do not have to enter data in your data sheet. The purpose of this step is to demonstrate your knowledge of how to design a data table for a given survey.

In the last three months, how many times have you visited a grocery store?

How far do you normally drive to a grocery store?

How far are you willing to drive to a grocery store that has the lowest prices?

On a scale from 1 to 5 (1 = Not at all important; 5 = Very important), how important are the following:

Self-check-out lanes

Open 24 hours

Cleanliness of the store

Affordability of the products

Distance from home

On a scale from 1 to 5 (1 = Not at all important; 5 = Very important), how important is the arrangement of the groceries in the store?

On a scale from 1 to 5, please rate your overall level of satisfaction with your most recent visit to a grocery store.

Are you a vegetarian? (yes, no)

Please check your average annual income:

Less than $10,000

$10,001 – $20,000

$20,001 – $30,000

$30,001 – $40,000

$40,001 – $50,000

$50,001 – $60,000

$60,001 or more

Reference no: EM132201715

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