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Marketing Excellence BMW
Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking.
Question 1: Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW?
Question 2: How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW?
Question 3: Within the case, several clearly different target markets are identified. What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation.
What is your assessment of the Chase Sapphire Reserve card? Is this a good product for JPMorgan Chase (JPMC)? For the Sapphire brand? Why or why not?
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To illustrate the procedure, the quarterly sales totals of Toys International from Table 16-6 are repeated in column 1 of Table 16-9.
You are required to write a comprehensive social media marketing plan for a chosen company. You will prepare a social media marketing plan for the ACC Company.
What is a marketing plan? Why do companies prepare a marketing plan? Have you ever created or read about a marketing plan before?
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the purpose of the annotated bibliography is to assist you in developing research analysis skills including critical
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Analyze the file which is prepared by a consulting firm and write 3-4 paragraphs about Spin Gig Company's marketing goals and objectives.
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