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How ethics can be applied to reduce criticism

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Reference no: EM133509272

Assignment:

Digital Marketing is not out of criticism. Social commentators argue that digital marketing cause social destructions and chaos. As a socially responsible marketer, you are asked to develop a presentation to the Chief Operating Officer (CEO) to manage such criticism. You should display a high level of sustainability and ethical side of digital marketing.

Questions

  1. Give clear definition of sustainability in the context of digital marketing and briefly explain.
  2. Provide at least four sustainable strategies to reduce criticism.
  3. Identify an organization in which digital sustainability is practiced.
  4. Provide four strategies on ethics, and its implication in digital marketing.
  5. Justify how ethics can be applied to reduce criticism.
  6. Identify and briefly explain an organization in which Ethics is practiced in digital marketing.

Reference no: EM133509272

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