Reference no: EM133282064

Assignment:

In this section, you will analyze the four advertisements you selected earlier in the course. Use social science approaches to gather specific information from them. As you conduct your analyses, think about what these advertisements say about the companies selling the products, the organizations making the ads, the people purchasing the products, and society as a whole.

1. Determine how individuals and groups are represented in the advertisements.

• What audiences are the advertisements trying to reach?
• What unspoken or underlying messages do you think the ads might be sending?

2. Identify stereotyped group behavior in the advertisements.

• What are the advertisements saying about the behavior of the groups represented in them?
• What underlying messages do the advertisements send about the group behaviors in them and the audiences they assume will be consuming the products?

3. Determine how different cultures are represented in the advertisements.

• How do the ads represent culture? Are any stereotypes being used?
• What unspoken or underlying messages do you think the ads might be sending about culture?

4. Discuss how ethical issues in the social sciences impact advertising. Look beyond the economic effects of advertisements and consider the following questions to help address this prompt:

• Do the ads confirm biases? Do they rely on stereotypes? Do they support social change? Do they stay neutral on social or political movements? Should they get involved in social or political movements?
• Why might it be important for advertisers and companies in a diverse world to be as inclusive and unbiased as possible?

Reference:

The advertisements: [Apple: A Climate Change Promise from Apple.] [Burger King: Reduced Methane Whoppers] [Ad Council: Fight the Virus. Fight the Bias.] [Stronger Together Ads of the World^TM | Part of The Clio Network] You can find it online.