Reference no: EM133701959

Assignment: Summative Assessment- Communication Plan

To effectively implement change, businesses must begin with internal operations. Communicating change can be challenging due to status quo and lack of information or shared vision. Managers must gain buy-in and facilitate change by educating and informing internal staff of the reasons for the change, stating the problem, and problem-solving to provide the proposed solution. This can be done through an internal communication plan.

Task

Draft a 525 to 700 words internal communication plan that appropriately details your proposed solution to the internal team at your selected business. In your communication plan:

1. Introduce the solution (e.g., new or updated process, product, or service) you identified in your summative assessment, including how this solution addresses the needs of the business. Note: This is where you can expand your Assessment Prep: Needs Assessment Outline.

2. Discuss the reason(s) for the change (i.e., the new process, product, or service).

3. Explain how employees will be engaged in the decision-making process for the new process, product, or service.

4. Propose a strategy for ongoing engagement with staff and leaders and the rationale.

5. Propose opportunities to demonstrate corporate social responsibility (CSR) and rationale.