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Quesiton: Analyse customer service, how effectiveness is measured and evaluated
• This will be done by selecting two organizations in the same industry and comparing and contrasting their customer service policies, strategies and their abilities to deliver on their promises in person, on the telephone and on the internet.
• Members must look at values of service, product benefits and address the whys, the whats, the hows, the where and the whens. Also build a hypothesis to your group approach.
Some suggestions
Superstores • Walmart, Canadian Superstore.
- Study the walmart model to online entrepreneurship - Study the Canadian superstore model to online buying and servicing - Study and compare the models of Walmart and Canadian superstore and identify the unique proposition for each of them
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