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Question: The signature assignment for the course is a written case analysis of LEGO and its effective use of visual communication for strategic advantage. During the course, most assignments will center on applying class concepts to your selected organization. The final project will combine all applied concepts and include an overall analysis of how effectively the organization uses visual techniques to:
- Differentiate the organization among competitors- Build visual identity and brand strength- Present information clearly and coherently- Engage and connect with customers or stakeholders- Bridge cultural divides and utilize universal design principles
Individuals will write a 4-5 page paper.
This assignment is for a strategic visual comms class. The details of the assignment are in the document. The company is LEGO.
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