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How effectively is big skinny using social media

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Reference no: EM132702547

Case- Big Skinny Case

Questions

What should Kiril focus on next? What should be his lowest priority? Why?

Examine Big Skinny's sponsored search strategy. Are there any search keywords for which you would encourage Big Skinny to increase its bid? To lower its bid? Explain your answers.

How effectively is Big Skinny using social media to sell its wallets? Explain your answer.

Should Big Skinny expand its partnerships with online distributors? Explain your answer.

What makes a good answer

A good answer contains a strong directional point of view and solid justification / reasoning to support that point of view. The answer is based only on the information in the case and does not assume anything outside of the case. All parts of the question are addressed in the answer. The answer is an appropriate length.

Attachment:- Big Skinny Case.rar

Reference no: EM132702547

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