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Assignment:
In making strategic choices, a company must understand the challenges, opportunities, and future trends, both inside and outside its chosen industry and markets. This requires a company to clearly define the industry and markets in which it exists as well as how it would like to operate within this context.
1. Provide an example of a company that was either successful or unsuccessful in bringing a product or service to market.
2. Then, provide an assessment and critique of how effective (or ineffective) that company was in their endeavor and why.
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