Reference no: EM132846633
Promotion (Communication)
Question 1: Psychographics: why, specifically, does your buyer choose this digital product/service?
Question 2: How effective are key selling messages on the site?
Question 3: What does epinions.com or a similar site say about the offer?
Question 4: How are traditional marketing and digital marketing media blended by competitors?
Question 5: How are new media (social media; mobile media) used by your digital competitors?
Question 6: Does the website fit the company's image (luxury/quality/price)?
Question 7: Is that image coherent throughout the site?
Question 8: Does the art support or interfere with the message?
Question 9: How well does the site promote itself (up-sell) within its own pages?
Attachment:- Website content.zip
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