How easy was it to navigate between pages

Assignment Help Management Theories

Reference no: EM131468178

Question: The objective of this assignment is for you to increase your knowledge about how businesses are leveraging the internet to conduct business. Because you will be using public websites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C).

- Choose an industry of interest in which several companies have developed online e-business strategies with public B2C sites. This industry might include traditional companies operating as bricks-and-clicks firms, as well as dot.com companies.

- Review several websites for companies in this industry, and then select 3-4 companies that you think will provide an interesting comparison on how companies are leveraging the internet today. Include at least one company that is based in the Middle East. (Hint: you might want to include one company with a website that you think is significantly inferior to at least one other company's site).

- Analyze each of the websites in terms of the overall "look and feel" of the site from the perspective of the targeted consumer, as well as how well each site has addressed the "7 Cs" in the model developed by Rayport and Jaworski (as described at the end of Chapter 7 in the textbook).

Write up your findings, including the following:

- Introduce the chosen industry and the selected websites. Explain why you selected this industry and these particular companies, including a URL for each site.

- Describe and compare the ways that these companies' websites address the "7 Cs" and any other characteristics you wish to emphasize.

For example: How easy was it to identify the content or services available?

- How easy was it to navigate between pages?

- Did the site download easily?

- Was the use of graphics and animation appropriate for the target audience?

- Were the linking capabilities of the Web exploited?

- Was there as sense of "community"?

- Was a privacy policy available and easy to find?

- Based on your analysis, provide some recommendations for the company whose website you considered to be the weakest. Be sure your ideas are appropriate for the industry you selected, and take into account whether companies in this industry traditionally have sold directly to end-consumers or not, and through which channels (e.g., catalog, physical store, or via a distributor).

- Use outside resources to provide current statistics and forecasts for the industry you selected, as well as any information about B2B applications that the companies may be using. Be sure to provide full citations to all third-party sources, including a "last date accessed" for all references to a URL.

- Your well-written paper should be 3-4 pages in length. Use APA style guidelines, citing references as appropriate.

The information related to above question is in given book:

Book Name : Managing Information Technology

Reference no: EM131468178

Questions Cloud

Union because unions interfere with the direct communication : union because unions interfere with the direct communication between Wal-Mart and employees.

Describe a benefit of maintaining an mpi : What is an MPI? Describe a benefit of maintaining an MPI. Describe a risk associated with an MPI, as well as a measure that is put in place to lower or counter.

Explore the concept of nationalism : Explore the concept of nationalism, what is it and when did it become a major global phenomenon?

Employees commitment to their employer : What impact will a flexible work schedule have on employees' commitment to their employer? What about productivity? What about company effectiveness?

How easy was it to navigate between pages : The objective of this assignment is for you to increase your knowledge about how businesses are leveraging the internet to conduct business.

Explain three specific 21st century security threats : Identify and explain three "specific" 21st century security threats.identify and relate countermeasures(security strategies, tactics, countermeasures, etc.).

Have elements of all three issues : Is this a legal, ethical, or bioethical issue? Or does it have elements of all three issues? Provide supporting evidence for your opinion.

World economy is now heavily based on the market system : Since the world economy is now heavily based on the market system,

What additional risk factors are you adding to your matrix : B6029 :Create a separate new matrix that summarizes the additional risk factors for this firm launching a management consultancy or legal services line.

User Account

All Pages