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Question: How easy do you think it would be for a company to copy Pinterest's CA (Competitive Advantage)?
Research & write 2 to 3 pages on top five brands that are running very successful campaigns on social media. What are they doing different?
What are your thoughts about brand placements in TV programs? Do you find these placements irritating or do you accept them as simply part of the programming.
Bayerische Motoren Werke AG, commonly known as BMW, or from a marketing perspective "The Ultimate Driving Machine" is a German automobile, motorcycle and engine manufacturing company. The company also owns and produces Mini cars and is the par..
Demonstrate learners' understanding of how to carry out strategic marketing analysis including a range of both internal and external approaches.
How should brands respond to negative comments on social media? Should the brand ignore comments, dispute them, or try to censor them?
What features do the campaigns use to hold consumers' interest? Propose an idea for how one of these brands might use social networking tools to develop
How companies are using their core competencies, marketing opportunities, and strategic windows to gain a competitive advantage
The construct "lifestyle" in market segmentation: The behaviour of tourist consumers Ana M. González Laurentino Bello
Define: "Economy of Scope" and "Economy of Scale", and list their pre-requisites. Name the manufacturing system type that is best suited to achieve each.
Provide a detailed PESTLE for Blue Sky Holdings. This should be based on the company looking to get into China as a new market. Provide a case for or against
Explain the marketing process and the basic elements of the marketing mix
What is the strongest argument to make for the American side in the dispute over tuna and dolphins? What is the strongest argument for the Mexican side? In your view, did the GATT dispute settlement panel do the right thing?
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