How each type of advertising strategy would be used

Reference no: EM132556303

Question: Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

Advertising Strategy

Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.

Reference no: EM132556303

Questions Cloud

What are the biggest advantages of trade promotions : What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples.

Describe how each of the seven types would be applied : Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions.

How culture and ethics influence understanding the ad : Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics.

Develop a plan for evaluation of training effectiveness : Develop a plan for evaluation of training effectiveness including both short-term and long-term evaluation where appropriate. Your presentation must be.

How each type of advertising strategy would be used : Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used.

Describe each of the five w for your media planning : You have been assigned the task of purchasing media for your client's advertising campaign. In a two to four-page paper, discuss the steps you would use.

Define outcome of conducting a market opportunity analysis : What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC.

What other factors might influence a purchase : What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently.

Describe integrated marketing communications tactics : Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue.

User Account

All Pages