Reference no: EM132757935

MKT 200 Introduction to Marketing - Emirates College of Technology

Project Task

You have to analyze all questions mentioned below, also you have to respect the working guidelines given below and the submission date.
1. Find an example of a company in the UAE that launched a new consumer product within the past five years.

1.1 How the company implemented the four P's in launching the productand report on the product's success since the launch. students need to research the product, its price, and how it is promotedand distributed (place).

2. Consider both Walmart and Amazon.

2.1 In what ways do these two companies compete?
2.2 Compare them using the variables of the marketing mix (the four Ps)?

3. Discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes.
3.1 Are there differences among members of your group? Write yes or no before answering
3.2 Explain why those differences exist.
3.3 Discuss some examples of brands of these products that are positioned to deliver different value to consumers.
4 Alicia is a self-employed hair stylist who owns her own salon.
4.1 She has asked you to consult with her on how to generate more revenue.
4.2 Using the price adjustment strategies, advise Alicia on her options to increase overall sales.

5 Select an advertisement that appropriately addresses each aspect of the communication process Illustrate
5.1 how each element is represented in the company's advertisement.
5.2 Discuss how the advertisement, by itself.
5.3 does or does not constitute effective marketing communication for the product. (6 Marks)Write yes or no before answering

Working Guidelines for Project

A. Project Structure:

It is recommended that your project report have the following structure in the order provided here.

1. Title page

The students' details should be filled in the cover letter provided.Write suitable title for the project depends on the content you will write about them from the questions below

2. Abstract / Executive Summary

The Abstract consists of the project title and about half a page concise summary containing the scope and results of your study.

3. Table of Contentsusing (Heading 1 (main questions)& Heading 2 (part of the questions)

Table of contents should contain titles and page numbers for the main sections and subsections of your report. The table of contents should also include entries for any appendices in your report.

4. Report Body (Titles & Subtitles) by take heading from the questions above

• For each question need to write title (heading) from the question itself before writing the answer.
• Also add the heading them in the table of contents as heading 2 style (as attached).

This is the central and main part of the project which contains the actual work done during the project. The main requirement is that you need to structure the report so that it is clear and structured in a way that makes sense. Grammar and spellings count.

5. Conclusions

The project's conclusions should list the things which have been learnt as a result of the work you have done.

6. References

You are responsible for appropriately citing material and methods that you use. Give references for the data collected from a text book, a magazine or a website identifying its sources while using the appropriate form. In the references section, references should be in a numbered list, ordered alphabetically by the last name of the first author.