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How e-commerce differs from commerce in general

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Reference no: EM133244666

Case Study: The Uber-ization of E-commerce

The case method is an excellent learning tool as well as an important assessment instrument. It helps develop your ability to synthesize textbook material and various situational factors. With this case study, you will be meeting the following learning outcomes:

  • Define e-commerce concepts and describe how e-commerce differs from commerce in general.
  • Describe the evolution of e-commerce technology and its business significance.

Assignment:

  • Read the case study "The Uber-ization of E-commerce" on pages 3-6 of Chapter 1 of the textbook.
  • Read the following article:  Homeless, assaulted, broke: drivers left behind as Uber promises change at the top.
  • Write a paper discussing the following:
  1. Describe Uber's business model.
  2. Compare this business model with traditional taxi services.
  3. Discuss the strategy of 'disruption' with respect to both Uber and e-commerce in general.
  4. Pick a side on the 'gig' economy epitomized by Uber. Is it good, or not so good? Explain your position.

Organize your paper in the following sections:

  1. Background - Summarize the case study.
  2. Issues - Address the assignment questions.
  3. Summary - Summarize the relevant conclusions and findings.
  4. Resources - List the case study and at least two other sources researched for this paper. Ensure that the resources are also properly cited in the body of the work.

Reference no: EM133244666

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