How dove misfired with their transformation social media

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Reference no: EM133412513

Case Study: Below are two statements of which you will select one to be the basis of the assignment. You are then asked to determine if you will take a pro (agree) or con (disagree) position on the statement. You must then argue your position of pro or con. Remember, you are to select one statement only. You should restate the quote at the beginning of your paper (center it), and then right after the statement, writes your position ... AGREE or DISAGREE. You will then argue your position with the use of three sources, which you will also include as an attached reference The position paper is limited to one page and an additional page for references.

Questions:

Statement 1 "In light of the recent Covid-19 mandatory shutdowns, social media marketing is the best option to enable small businesses to reestablish relationships with consumers and encourage them to return now that the shutdowns are over.

Statement 2 "The Impact of Social Media Marketing can achieve the reach of national mass media advertising and the influence of traditional word of mouth."

Part 2 Use the Internet to research and investigate how Dove misfired with their Transformation social media campaign. In one page, assess the objectives of this social media strategy, why it failed, and how can they be effective in overcoming negative reports in the press and rehabilitating the brand. Social media failures can have broad impacts for an organization. Could this failed social media campaign impact their HR practices and policies in hiring?

Reference no: EM133412513

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