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How does zappos encourage word-of-mouth marketing

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Reference no: EM132398439

1. Describe some of the ways that Zappos uses social media to build a social community.

2. How does Zappos encourage word-of-mouth marketing through social media?

3. If you were the social media director for Zappos, what quantitative and qualitative measures would you use to evaluate the success of the firm's social media activities?

Reference no: EM132398439

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