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Assignment
Consider the following promotional strategies:
A. Push strategies -- are primary defensive tactics designed to secure the cooperation of retailers, gain shelf space, and protect against competitors.
B. Trade Promotion -- sales promotions aimed at members of a distribution channel- is one of the principal tactics marketers use to ''push'' a product through the distribution pipeline.
C. Pull Strategies -- offensive tactics designed to attract customers and increase demand for the product. Consumer advertising and consumer sales promotions are examples of pull strategies because they are designed to induce customers to seek the product and pull it through the pipeline.
How does your current company utilize each of these strategies? Please be specific in your examples, and include whether or not you feel they are effective.
If you do not have a working environment where this can be answered, ask a friend or a family member about their company.
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