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Question: 1. As a brand manager, assume you have decided to promote your brand on the basis of an attribute that is very important to consumers but for which your brand has no advantage over competitive offerings. In the context of explain the likely outcome of this positioning effort.
2. How does your college or university position itself? If you were responsible for coming up with a new positioning, or repositioning, for your college or university, what would that be? Justify your choice.
Explain Barcode Scanning Benefits and tracks inventory and provides data to the purchasing department information for future inventory purchases
What objectives should a marketing plan accomplish? How can market research benefit a small business owner? List some possible sources of market information
In reference to Financial Perspective you have: Financial perspective, Customer perspective, Process prospective and Innovation prospective
Include your opinion on whether the technological advantage can be sustained or what steps may be taken to sustain the advantage. Be sure to credit the source of your information, including a corporate website, current press article, or link to ma..
Explain Sole Proprietorship and a Partnership and a Corporation and Provide examples of where you would use each structure
You are required to draw up a marketing plan (which you are to present to them in the form of a proposal) for a clothing store chain to enter a country of your choice from the following countries: Bangladesh, Canada, Germany or Kenya.
It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to: pinpoint where you should spend your advertising budget, the type of campign you intend to run
After reading Lesson 5 Customer Relationship Management and text book readings please complete the exercise described below.
Describe the concept of knowledge management in your own words.- List legislation, codes of practice, and national standards relevant to knowledge management.
What macro-environmental factors external to the company should Starbucks be most concerned about? How do these factors affect Starbucks? Explain.
What is meant by Psychographic Segmentation, State Porter's forces that can influence global competition
You are also concerned that the shadow customers are not regular employees or employees of an established marketing research provider. What if anything would or should you do about your concerns?
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