How does word-of-mouth buzz differ from word-of-mouse

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Reference no: EM132090609

Managing Digital Communications

This is a three-part question:

1. How does word-of-mouth buzz differ from word-of-mouse?

2. Provide a good example of Word-of-mouth buzz.

3. How is word-of-mouse typically measured? Is it easier to quantify than word-of-mouth buzz?.

Reference no: EM132090609

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