How does vera bradley stack up against its competitors

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Reference no: EM131803140

How does Vera Bradley stack up against its three major competitors?

From the data in the case (including case Exhibits 1, 2, 4, 5 & 6), which of its four industry rivals is the strongest?

Which firm appears best poised for growth in the next 3-5 years?

How would you advise the management to improve the company's market standing, competitiveness, and financial performance over the next 3-5 years? What steps should management take?

Reference no: EM131803140

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