How does total societal impact differ than csr

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Reference no: EM133257823

Assignment - Corporate Social Responsibility Question

Description - View the following TED Talk video by Wendy Woods on The Business Benefits of Doing Good.

The Business Benefits of Doing Good (TED BCG 15:26)

After watching the video, read the article complimentary to the video: Total Societal Impact: A New Lens for Strategy (BCG Henderson Institute)

After viewing the video and reading the article, respond to the following questions in essay format.

1. How does Total Societal Impact (TSI) differ than CSR?

2. Find a company already using TSI and provide a summary of its' process and outcomes from TSI implementation.

Reference no: EM133257823

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