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Question: 1. So people have been trying to persuade others to their point to view for as long as people have been around. Much of marketing communication is designed as persuasive communication. What can today's marketers learn from Aristotle and his principles of persuasion?
Blog: Using Aristotle's Three Means of Persuasion as Building Blocks for Modern Communication
Does Apply use some of these methods today? What do you think is most effective about these?
Article: How Apple is brilliantly using a 100-year-old persuasion strategy
2. What is the new technology for a product, a service or maybe a social innovation that you came up with since last week? Talk about how you could use the Diffusion of innovation model to popularize this fresh idea to broader audiences at faster rates.
3. Your text describes situational factors in consumer decision making. How does time affect your shopping behavior? What are timestyles? How can marketers use this as a segmentation tool for a company like Burgerville?
What are the possible responses that could be elicited from viewing the ad? Define potential reinforcement for a customer who purchases product upon viewing ad.
Summarizes your background and what makes you unique in a 1-paragraph elevator pitch, Identifies 3 to 4 companies you want to work for, and an explanation as to why
What is the Break Even point (in units and dollars) for a company wishing to sell an MP3 Player for $55 with average variable costs of $35 per unit and estimated total fixed costs of $180,000? This question requires two (2) answers.
What are the ethical issues in this situation? Did the club have the right to pose questions that were unrelated to the issue at hand? What would you have done if you had been in this position? Why?
Assume you are in the process of planning an airline flight (hypothetical) from New York to St. Louis. Visit the websites of three different airlines and compare prices for this trip
Compare and contrast the following terms: societal marketing, social marketing, ecological marketing, green marketing and environmental marketing, and sustainable marketing.
Why is Facebook unique in the world of personal marketing?
My plan should be based on a non-carbonated drink company.
Explain Human Resource Management - You are a human resource professional who favors strategic management and who has been very successful in your current position
Explain Description of technology trends and why is it important to keep abreast of technology trends when running an ebusiness
part 11.why did the problems of overtime and truck waiting occur at ncc only recently?2. why did increasing the
Evaluate the factors you perceive to be biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over next five years.
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