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How does this wedding and honeymoon segment impact travel

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Reference no: EM133339274

Questions: You were recently hired as a Niche tourism expert to help boost tourism in St Lucia. select one of the Niche Segments you learned about in class or any other you came across during your research that would be the perfect segment for a destination of your choice.

  • Please provide a brief description of St Lucia, including weather conditions, tourism history, and why you selected it for your niche segment.
  • Discuss the Wedding and Honeymoon segment and describe its characteristics, places they like to visit, and activities they like to participate in when they travel.
  • How does this Wedding and Honeymoon segment impact the travel and tourism industry? Please include statistics that reflect spending patterns, how often they travel, positive and negative impacts, etc.
  • What are some of the activities the Wedding and Honeymoon segment will be able to do in that destination? Please focus on the activities that are related to the things this segment likes to take part in.
  • How will they get to St Lucia such as airplanes, trains, cruises, cars, buses, etc.?
  • Identify a particular accommodation where the guest could stay and why you chose this lodging.
  • What suggestions or recommendations could you give to these travelers for them to be sustainable to the environment of this destination? (You must consider the activities they participate in, the location's culture, the environment, etc.)
  • Include an explanation of the promotional package you plan to market to this segment. Your promotional package should include a tag line, number of nights, accommodation, flights, activities, etc.
  • Explain which social media you would market this promotion and why?

 

Reference no: EM133339274

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