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Questions: You were recently hired as a Niche tourism expert to help boost tourism in St Lucia. select one of the Niche Segments you learned about in class or any other you came across during your research that would be the perfect segment for a destination of your choice.
Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
Throughout Chapter of your eTextbook, the Shoulder Shop is used as a case study. After you have reviewed the Shoulder Stop Executive Summary.
Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities.
Describe how you would incorporate social media to promote your product or service; be specific in identifying which social media you would use and why. Support your analysis with credible data
Discuss the factors to consider with regard to message structure when designing a message. Discuss the two basic promotion mix strategies.
Briefly review the firm's internal environment (what type of firm is it, what do they do, what products/services do they provide and where are they located), external environment (what are the key external factors that impact on the firm and its b..
Search for a health care topic to use as the basis. The topic must require the application of the research process. Prepare an annotated bibliography consisting of two to three references from the University of Phoenix library to support the researc..
With minorities expected to become the majority in the US is now the time to stop multicultural marketing?
(a) Using Medtronic as an example, explain how a mission statement gives it a strategic direction.
Describes the targeted audience of the communication. Examine the elements, both written and visual, incorporated into the communication for particular audience
Find a pre-existing campaign or ad. From any media source like TV, the Web, Newspaper. You can pick a successful/unsuccessful recent campaign
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