How does this influencer fit into the company brand image

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Assignment:

A) Go on a social media website (either Facebook, Instagram, Tik Tok or Twitter) and find a social media influencer. Pick an influencer that has at least 10,000 followers.

B) Find a sponsored post/ paid partnership on the influencer's page for a brand. A sponsored post/ paid partnership is content that's created and published by an influencer for a brand on their own account in exchange for some sort of compensation. Screenshot this post.

Your job is to answer the following questions along with posting the screenshot of the sponsored post/paid partnership.

  • Name the influencer you picked, what social media you found the post on and state how many followers they have on this social media website.
  • Why do you think this brand chose to work with this influencer? How does this influencer fit into the company's brand image?
  • Who is the target audience for this post? (Be specific)
  • Do you think this post was effective? Why or why not? If not, what could have made it more effective?

Reference no: EM133296755

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