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Please respond the following questions:
Question A
Problem 4 in the "Problems to Ponder" section at the end of chapter 23 is about product improvement or the increase in technology, broadly defined, over time. Provide a short list and discuss the specific items in the problem.
Question B
The U. S. and the World economy is still in a period of slow growth and high unemployment. Soon, we will be in another election year, does the Political Business Cycle still exist? Do incumbent politicians use their power and influence to get reelected? Is this a "valid" use of political power? How does this impact business firms? Discuss.
select a current product with which you are familiar and pitch a new integrated marketing communication plan imc to
Case Study: Coke Zero: Do Real Men Drink Diet Coke? Have to write a three to five (3-5) page report that answers the following: 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Die..
Complete an in depth analysis of the Railroad Labor Act (RLA), including its amendments, judicial interpretations, and administrative law. Having studied the RLA over the past few weeks, you will now tie it together with what you have learned abou..
Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to..
What are his or her insides and outside
What was your opinion about the class materials, What would you do differently? Is there something you would add to the class
What is the result of the effects on interstate commerce test - The federal government can regulate a business activity that takes place within a single state if the activity has an effect on interstate commerce even though the regulated activity d..
Identify 2 new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabb..
Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief description of the theory with specific examples of using it in a marketing communication strategy.
List the different roles in a buying center and identify who, from your selected firm, nonprofit organization, or government agency, would occupy the different roles of the buying center. Discuss the reason for selecting these job titles or depart..
Explain Privacy and Security and International Issues on the AT and T
Use the Internet to describe the following characteristics of the U.S. population in 2025 (www.ccnsus.gov is a good place to start). How will this differ from the way it is today? What are the marketing strategy implications of these shifts
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