How does the tool assist the marketing and management teams

Assignment Help Business Management

Reference no: EM131261445

Assignment

Select an existing company, possibly a publicly held company in order to find easily accessible information. Research the company and compile a SWOT analysis identifying a minimum of four elements under each of the strengths, weaknesses, opportunities, and threats. Explain each element with an eye on how this affects the company overall. Once the table has been compiled, address the following questions:

1. How does this tool assist the marketing and management teams to solve problems within the company?

2. Based upon your research and this SWOT analysis, what recommendations would you make for the management team?

Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page). The table may be single spaced. References must include a minimum of two credible sources.

Garner, R. (2005). "SWOT" tactics. FBI Law Enforcement Bulletin. 74(1), 17-19. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=19856881&site=ehost-live&scope=site

Adams, J. (2005). Analyze your company using SWOTs. Supply House Times, 48(7), 26-28. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=18380981&site=ehost-live&scope=site

The Boston Consulting Group. (2015, December). The Boston Consulting Group SWOT Analysis, 1-7.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=118238001&site=ehost-live&scope=site

Sprint Corporation SWOT Analysis. (2015, December). Sprint Corporation SWOT Analysis, 1-9.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=112343645&site=ehost-live&scope=site

Berry, T. (n.d). SWOT analysis examples. Retrieved from https://articles.bplans.com/swot-analysis-examples/

NetMBA. (n.d.). SWOT analysis. Retrieved from https://www.netmba.com/strategy/swot/

Reference no: EM131261445

Questions Cloud

Discuss the reasons and purpose of succession planning : Discuss the reasons and purpose of succession planning. Define the term "employee capability". What measures can an organisation take to enhance the capability of their workforce?

How might the company use secondary research : How might the company use secondary research? How might they use primary research? What might this company do in the future to expand its research? Include your rationale.

Describe specific quantitative methods that could be used : Describe specific quantitative methods and tools that could be used within your discipline to gather data. Include your rationale. Evaluate their effectiveness with respect to certain areas within your discipline.

Describe specific experimentation and observational methods : Describe specific experimentation and observational methods that could be used within your discipline to gather data. Include your rationale.

How does the tool assist the marketing and management teams : How does this tool assist the marketing and management teams to solve problems within the company? Based upon your research and this SWOT analysis, what recommendations would you make for the management team?

Explain the advantages of utilizing the research firms : Explain the advantages of utilizing these research firms. Discuss why a company might decide to save the money and utilize its in-house team as opposed to one of these firms.

Examine the ways in which laws and labor unions impact : Examine the ways in which laws, labor unions, and market factors impact the company's compensation practices. Provide specific examples to support your response.

How the organization seeks to gain a competitive advantage : Evaluate LensCrafters' operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.

Analyze the theoretical aspects of research methods : Analyze the theoretical aspects of research methods to include the importance of conducting effective research leading to good decision making and analysis of the process associated with putting together a research study.

User Account

All Pages