How does the situation influence value

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Reference no: EM132226185

1) How does the “situation” influence value?

2) Discuss the different ways that “time” influences customers perception of value.

time pressure

spare time

time of the year

cycles

advertiming

near field communication

3) Discuss the role of atmospherics in the shopping experience

4) Discuss and understand the impact of the following atmospherics: odors, music, color, lighting, merchandising, social settings

5) Understand and define the following:

functional quality

affective quality

adaptive quality

epistemic quality

sustainable quality.

Formal vs. unplanned budgeting

Reference no: EM132226185

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