Reference no: EM133175841

In order to provide your Capstone boss with insight into this subject matter, you will "benchmark" another organization by reviewing the e-commerce site for a business that you purchase from, are familiar with, or would like to know more about. In order to qualify for use, the business will need to have a presence on Facebook, Twitter, or Pinterest. Include link to the site for your selected business and respond to the following questions:

1. Focus on one of the marketing platforms (i.e. Facebook, Twitter, or Pinterest), indicate which one, and apply the five stages of the social marketing process to this business by addressing the following:
   1. How does the seller acquire fans? Also, in your personal life, are you currently a fan of this platform? Indicate why or why not. Finally, give one suggestion as to how the seller could increase its fan acquisition.
   2. Describe two methods that the seller utilizes to engage fans. Do you believe that the methods that you reviewed are effective - why or why not? Give one suggestion as to how the seller could improve the engagement of its fans.
   3. Describe how the fan participates in the amplification process. Do you believe that this method is effective- why or why not? Give one suggestion as to how the seller could improve the amplification produced by its fans.
   4. How does the seller provide a community? Describe one benefit (or advantage) and one dislike (or disadvantage) to the current approach. Also, in your personal life, are you currently a member of this community? Indicate why or why not. Finally, give one suggestion as to how the seller could improve their approach to build an effective community.
   5. Describe the approach that the seller utilizes to build their brand strength. Have you purchased from the seller (or would you purchase from them) - why or why not? Give one suggestion as to how the seller could more effectively build their brand strength so that more fans would be willing to purchase from them.
2. Discuss how the strategies utilized in a mobile marketing campaign differ from strategies utilized in a traditional (desktop computer) marketing campaign. Based on your review of the marketing campaign in the first requirement, name two ways that the seller takes advantage of the opportunities of mobile marketing discussed in this module.
3. Describe how the same seller would measure the success of their marketing campaign by providing one example for each of the following stages of the social marketing process:
   1. Fan Acquisition
   2. Engagement
   3. Amplification
   4. Community
   5. Brand Strength