How does the quality of customer service influence loyalty

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Assignment:

Conventional wisdom states that customer satisfaction leads to customer loyalty, and loyal customers drive sales and profitability. Choose one aspect of Walmart's Sales and Service Philosophy you believe has great influence on customer satisfaction in your location and explain your choice. Does customer satisfaction always lead to customer loyalty and increased spending? How does the quality of customer service influence loyalty and spending? Present and discuss one recommendation for an improved method of measuring overall customer satisfaction at your location.

Reference no: EM133588458

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