How does the product fit with the nature and wants

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Reference no: EM133614162

Case: The Smith family has a very successful family tea shop that also provides wireless Internet access and live entertainment. They believe that there is a great deal of growth opportunity in such tea shops and eventually expand to do franchise. Smiths has retained your firm to come up with a new product to introduce in both its company owned and franchise stores.

Develop a new product for Smith's.

Do you really think that your new product can be made and marketed? What kinds of resources (financial and technological) would be required? Explain your reasoning.
How does the product fit with the nature and wants of Smith's customers? Explain your reasoning.
How could you best conduct product concept testing to potential consumers to get their reactions? Explain your reasoning.
Is it necessary to conduct concept testing on each product? Explain your reasoning.

Reference no: EM133614162

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