How does the physical retail experience help luxury brands

Assignment Help Marketing Management

Reference no: EM133340257

Questions: Refer to the case, "Farfetch: Digital Transformation for Luxury Brands"

Thinking of luxury brands and why consumers buy these brands, answer the following set of questions:

a) How does the physical retail experience help luxury brands build their brands?

b) How does a digital retail experience jeopardize the relationship between brands and their consumers?

Reference no: EM133340257

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