Reference no: EM131001591
1. Why am I not surprised that your discussion lends itself to one conclusion -- we are saturated with promotion. With several opinions above to start the ball rolling, the consensus is that we are quite inundated with advertising! As I shared with you during our two identical conference calls, research shows that we are subjected 8000 times each day to various marketing cues, some of which are due to advertising.
How does The Persuaders make you feel about marketing and advertising?
2. We seem to have a pretty consistent thread of opinion relative to how you perceived the Persuaders. I am not surprised.
Marketer attempt to seek multiple ways to convince you that their product or service is something that you require to make your life all it can possibly be. Yet, amazingly, if you haven't obtained what they are trying to sell you, rarely is one's life going down the hopper. That doesn't keep the marketer from trying, however.
A question to ALL. How long do you suppose that marketers have truly been studying consumer behavior? At what point did the study of consumer behavior take on a life of its own? Let's see your research on this!
3. Google is developing a self-driving car that will be in the marketplace in the near future. Identify a potential target market segment and describe the value proposition that would meet the needs of this target market customer group. What need is being fulfilled? What benefits are being sought?
4. The Buying Decision Process (See "Lecture") focuses on the five steps that a consumer experiences when they go through a major purchase, especially a significant first-time purchase (e.g., a car, HDTV, digital camera, etc).
One reason for this is because the consumer wishes to minimize their exposure to "something" when they are about to purchase. What might that "something" be? Examples?
|
How is a petty cash fund established
: How is a petty cash fund established? How is the fund replenished?
|
|
Compute the receivables turnover ratio
: Compute the receivables turnover ratio and the average collection period for the second and third quarters. Assume that each quarter consists of 91 days.
|
|
Observations from exponential population with parameter
: In the table below, X1 is a random sample of 20 observations from an exponential population with parameter β = 1.44, so that the median, η = 1. X2 is the same data set plus a constant, 0.6, and random Gaussian noise with mean μ = 0 and standard de..
|
|
What is the magnitude of the force on the wire
: An electron moves with a speed of 1.5x107 m/s in the directions shown in (Figure 1) below. A 0.30 T magnetic field points in the positive x-direction. What is the magnitude of the magnetic force in figure (a)?
|
|
How does the persuaders make you feel about marketing
: Why am I not surprised that your discussion lends itself to one conclusion -- we are saturated with promotion. With several opinions above to start the ball rolling, the consensus is that we are quite inundated with advertising! How does The Per..
|
|
How do you know if a potential customer is ready to buy
: How do high tech companies (e.g. Apple, Microsoft, Dell, and HP) promote new products to generate maximum customer interest?
|
|
Identify the items that might be necessary to adjust
: In two-step bank reconciliation, identify the items that might be necessary to adjust the bank balance to the corrected cash balance. Identify the items that might be necessary to adjust the book balance to the corrected cash balance.
|
|
Recordable safety incidents
: Speci?cally, we recall that to improve its safety record, the company began tracking the time in between recordable safety incidents. During the ?rst year of the pro- gram, the waiting time (in days) until the occurrence of a recordable safety in..
|
|
Prepare a perceptual map
: Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds
|