Reference no: EM133379247 , Length: 5 pages
Assignment:
Find an organization that is actively working to promote climate action. First, conduct online field research to learn more about this organization and briefly describe its approach to representing climate change. Second, draw on research and course material to critically analyze one example of this organization's approach to representing climate action. Some examples of organizations include: campus groups, environmental NGOs, advertising campaigns, companies, think tanks, climate denial groups, political parties, activist networks, and artist collectives.
Part I. Description
Identify and describe the organization you have chosen to study. Limit the description to two pages and consider the following questions:
- What type of organization have you chosen to analyze?
- Where is the organization located? What are its primary objectives?
- Who works for this organization? Who is the target audience? (students, citizens, fans, customers, social media users, etc.)
- How does the organization represent climate change? (advertisements, social media, petition campaigns, art works, policy papers, political communication, etc.)
Part II. Research and Analysis
Identify an example of how this organization represents climate action. Subject the example to critical analysis, drawing on at least one relevant course concept and one academic source from your own research. Limit this analysis to two pages and consider the following questions:
- What meaning is communicated by the chosen example? Does this message effectively represent climate action? Explain why or why not.
- What tactics has the organization used to help spread this message?
- How does scholarly research support your analysis of this communication strategy?
The assignment should be no more than 5 double-spaced pages with standard 1-inch margins and 12-point font. Additional pages are permitted for your bibliography, no title page is required. The assignment must include your name, a topical title, page numbers and use academic citation consistently (e.g. APA or MLA Style).
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