How does the model perform compared to the random targeting

Assignment Help Marketing Management

Reference no: EM133543187

Problem: The following cumulative concentration (lift) chart presents the performance of RFM on a dataset of 100,000 customers. Based on the information given on the chart: What is the top 20% cumulative lift of the model? What does this number mean? How does the model perform compared to the random targeting (blue diagonal line)?

Reference no: EM133543187

Questions Cloud

Similarities between acclimatization and adaptation : Share the key differences or similarities between acclimatization and adaptation, defining each in own words.

How antonie van leeuwenhoek is a historical figure : How Antonie van Leeuwenhoek is a historical figure? How did he contribute to the field of microbiology, why should we celebrate him today?

What would the fitness relationship of the three genotypes : What would the fitness relationship of the three genotypes be with no selection acting upon them, as we would see under Hardy-Weinberg equilibrium?

How james early understanding of attention is applicable : Discuss how James' early understanding of attention is applicable to what we know about visual attention today.

How does the model perform compared to the random targeting : What is the top 20% cumulative lift of the model? What does this number mean? How does the model perform compared to the random targeting (blue diagonal line)?

Why do you believe this is so : In today's marketplace, sustaining a competitive advantage is very difficult. Why do you believe this is so? Are there sustainable competitive advantages left?

Identify who should be the primary communicator : Explain the negotiation strategies that may be useful to elicit buy-in on the decisions. Identify who should be the primary communicator.

How does blood osmolarity affect blood volume : How does blood osmolarity affect blood volume? What triggers the production of new red blood cells?

Discuss how the sentences relate to what we are studying : From your Ghost Map readings, select 6 different sentences (paragraph); state them and discuss how these sentences relate to what we are studying.

User Account

All Pages