How does the marketing strategy of amazon online

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Reference no: EM133502188

Assignment:

Case: Amazon vs. Walmart: Clash of Business Models

1. How does the marketing strategy (target segment, value proposition, and marketing mix) of Amazon online and Walmart Supercenters differ in the U.S. market?

2. What are the distinctive capabilities underlying each of the two business models (Amazon online vs. Walmart Supercenters)?

3. What are the fundamental business model differences between Amazon and Walmart?

Reference no: EM133502188

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