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Company Description
Strategic Focus and Plan
Include the mission and vision statements
Question 1: Identify a minimum of three corporate (or business unit) strategic goals
Question 2: Identify the company's core competency and sustainable competitive advantage.
Question 3: Reflection on the marketing concept.
Question 4: At the end of your assignment, reflect on the marketing concept in comparison to more traditional approaches to conducting business.
Question 5: How does a company's strategic goals impact the marketing function?
Question 6: How does the marketing function create value for customers?
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