How does the marketing environment affect a strategy

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How does the marketing environment affect a firm's marketing strategy?

What steps in the evolution of new products are most important? Which are least important? Defend your choices.

Identify three kinds of full-service wholesalers. What factors are used to classify wholesalers into one of these categories?

Which kinds of advertising - in which media - influence you the most? Why?

Reference no: EM13229100

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