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Assignment:
1. Television is often described as a mass medium that offers little selectivity to advertisers. Do you agree with this statement? What are some of the ways selectivity can be achieved through TV advertising?
2. How does the growth of Spanish-language television networks in the United States such as Univision and Telemundo affect the media strategy of marketers targeting the Hispanic market?
3. The most popular form of television commercials is the 30-second spot. Please explain why 30-second spots are so popular among advertisers. When might a marketer be able to effectively use a 10 or 15-second commercial?
4. The text discusses the Extended Home study conducted by Nielsen Market Research to measure the television viewing patterns of college students living away from home. Discuss why the results of this study are of value to televisions networks (including cable) as well as advertisers. What are some of the other away-from-home viewing audiences that are of importance to advertisers and show be measured?
What were the causes of the incident? What regulations were passed as a result of this incident? What is sustainability? Describe how LCA (Life Cycle Assessment) helps in developing environmental friendly products? (write at least 2 paragraphs).
Explain each of the four principles of the marketing - identify an industry of their choice and provide an example of how these four principles apply to it:
Prepare your slides to cover the following topics or questions described for this assignment. Be sure that you address the concepts of cost leadership.
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Prioritize and discuss the 2 most important strengths and weaknesses regarding objective attainment in the banking scenario.
What are examples that portray how marketing tactics align to strategies in order to support set goals?
as the rate of innovation increases companies face expanding productservice lines shorter product and service
Is there a specific organization such as Habitat for Humanity that your company of choice supports or encourages their employees to volunteer
How the airline business employ the TPS concepts and Draw a profiling for Spirit customers' as an LCC customers use Creating a prediction model of passenger
Identify and explain the strong points of the managers. Identify and explain areas in which improvement is needed
Prepare an even-point modified Likert scale to focus on the value of energy drinks and Both scales should be properly constructed as described and demonstrated in the marketing research text
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