How does the financial position of the firm influence

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Reference no: EM133531802

Homework: Business Finance- Accounting

Case Study- Historical Financial Analysis

Overview

Complete a case study of Southwest Airlines. You will find the case in the case section of the text. A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consult asked by the Southwest Airlines to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.

Instructions

Your Case Study: Historical Financial Analysis Homework must include:

I. Historical Financial Statements (Income Statement, Balance Sheet and Statement of Cash Flows) from the 3 most current years for the firm. These should be downloaded from the SEC website. The financial statements must include horizontal (shown between the years) and vertical analysis (shown to the right of the last year of historical data).

II. Ratio analysis for the ratios shown on Table 1 in the Guide to Case Analysis (CA) of the textbook:

i. Profitability ratios
ii. Liquidity ratios
iii. Leverage ratios
iv. Activity ratios
v. Price-to-earnings ratio
vi. The changes between years are included in the calculations.

III. Competitor ratios to compare with the ratios that were calculated in item 2. These should be included on the same tab as the ratio analysis for the firm.

IV. Financial analysis should include comparisons to the firm's main competitor as well as to the industry. How does the financial position of the firm influence the strategic direction of the company? This section should not be used to define what each ratio is rather it should clearly provide analysis based on the calculations as to the strategic choices and implications of the firm's financial position. A compare and contrast with the main competitor should be included in this section of narrative.

Reference no: EM133531802

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