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1. Evaluate a company website marketing strategy through a consumer behavior model.
Question 1: How does the company website speak to each of the following influences in terms of the target markets? (market segmentation)
Question 2: How does the company website position itself in the market? (product/brand position: A product position is the way the consumer thinks of a given product/brand relative to competing products/brands.)
Question 3: Identify how the marketing segmentation and product/brand position lend themselves to the marketing mix (product, price, place/distribution, promotion). Again refer to each of the influences below to explain your answers.
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