How does the company utilize sensory marketing

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Reference no: EM133200459 , Length: 3 pages.

Assignment: Consumer Behavior Marketing Paper

In this assignment, you will select a brand of your choice and perform an analysis of the main areas of consumer behavior we have covered in this class as listed below. The paper should be a minimum of 1.5 and no longer than 3 pages. The majority of the following items should be covered, for everything you can find information on. Include graphics or photos in an appendix.

1. What segments do they target, including demographics and psychographics (psychological, preferences and lifestyle characteristics)?

2. In role theory, what roles do they serve/target?

3. What is the brand personality?

4. Do they do any B2B marketing?

5. How does the company communicate with consumers?

6. What are the company processes for dealing with customer complaints?

7. Does the company have sustainable processes and green marketing?

8. How does this company utilize sensory marketing?

9. What are the company's core values and ethical codes?

10. Have there been any high profile accusations of ethical misconduct associated with the company?

11. Have they had any negative public relations incidents, and how did they deal with it?

12. Any other concepts that we have covered in the class you would like to include.

Reference no: EM133200459

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