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How does the company produce a sustainable competitive

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Reference no: EM133410445

Question: Identify one (1) brand or offering and discuss its value proposition and positioning. Make sure to include the following in the discussion. And add references if necessary please.

1. Describe its value proposition in the following aspects:

  • target customers
  • key competitors
  • Points of dominance, points of parity, and/or points of compromise
  • How does the company produce a sustainable competitive advantage

2. Critique its positioning strategy: single-benefit, multi-benefit, or holistic positioning

 

Reference no: EM133410445

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