How does the client site evaluate the advertising agency

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Reference no: EM133646834

Questions:

When a company wants to hire an advertising agency, describe the agency selection process. What criteria do companies use when selecting an advertising agency to work with
How do companies evaluate the performance of an advertising agency they are working with? In other words, once an advertising agency has completed a project, how does the client site evaluate the advertising agency and determine whether or not to work with them again?
Identify and explain the different methods to compensate and pay an advertising agency for their work?

Reference no: EM133646834

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