Reference no: EM131241763
You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference. This analysis will form the Key Assignment for this course.
As your final project (Key Assignment), you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda using a psychosocial perspective and media research, social influence, persuasion, and attitude change on society. You will also examine how your own behaviors are influenced by popular media and mass communication.
For this assignment, you will write a paper (5-7 pages) in APA format (including at least 2 scholarly references) on the following:
Discuss your understanding of the media effects of the campaign, and include information on the following:
Micro-level effects: How does the campaign affect individuals?
Macro-level effects: How does the campaign affect groups or communities?
Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.
Include any media research and available data that are specifically related to your product and the advertising campaign.
|
Find total cost-average cost and marginal cost equations
: Nokia sells a new budget cell phone. Based on information provided by the accounting department, the average variable cost is: AVC = $30 + Q The average fixed cost is: AFC = $9,000,000/Q where Q is the number of phones. The phone sells for $50. Show ..
|
|
A quantity of gas in a piston cylinder
: A quantity of gas in a piston cylinder has a volume of 0.456 m3. If the gas is initially at room temperature (20°C) and is heated in an isobaric (constant-pressure) process, then what will be the temperature of the gas in degrees Celsius when it h..
|
|
Calculate the appropriate sample size
: Calculate the appropriate sample size. - Determine the upper deviation rate. - Evaluate the results. - Identify each wrong assumption, application or statement in the above scenario.
|
|
Which measurement is most important
: What will your objectives be in terms of traffic (hits), sales, page views, visits per customer, and length of average visit (in minutes)? Which measurement is most important? Why?
|
|
How does the campaign affect individuals
: Discuss your understanding of the media effects of the campaign, and include information on the following: Micro-level effects: How does the campaign affect individuals?
|
|
Should the firm shut down in the short run
: Your company sells Beyonce concert DVDs. Total fixed costs for your operation are $10,000 a year. The variable costs are: 50Q – Q2 (Q is in hundreds) The firm pays $500 a year in various taxes. The market price of these DVDs is $40. Beyonce has many ..
|
|
Directly downward with an initial speed
: A ball is thrown directly downward with an initial speed of 8.00 m/s, from a height of 30.0 m. After what time interval does it strike the ground? A. 2.43 s B. 3.42 s C. 1.79 s D. -3.42 s
|
|
Compute the value of the goodwill account
: Compute the value of the Goodwill account on the date of acquisition, 12/31/2013. Assuming that these two companies retained their separate legal identities, prepare a consolidation worksheet as of December 31, 2013.
|
|
Identify the advantages and disadvantages of these systems
: Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate.
|