How does the brand segment the market for novelty ice-cream

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Assignment:

For this discussion, we will take a look at the website for the Skinny Cow ice cream company.

Review the website, then compose a post that responds to the following questions: (label your responses 1, 2, 3, 4)

1. How does the brand segment the market for novelty ice-cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and include 1 reference.

2. Which targeting strategy (see link) have they chosen?

3. Which positioning strategy (or strategies) (strategies) are they using? Explain.

4. You and a few friends are starting a new ice cream company to compete with Skinny Cow. Name TWO things would you replicate from the Skinny Cow strategy, and name TWO things would you change?

Reference no: EM133230565

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