Reference no: EM133051380
As an example of a design and consulting firm, the firm uses a design thinking approach to design products, services, and digital experiences.
The company's corporate philosophy is that teamwork improves innovation and creativity. Group brainstorming is used to present a lot of new ideas at once. Project teams share and improve ideas by leveraging members' skills and solving problems together. The company believes that the diversity of multidisciplinary teams allows for higher quality and faster innovation.
Regardless of the project, company teams use the same process. First they identify similar products and experiences, then they notice the people who use them. The teams then visualize, evaluate, refine and implement innovative solutions to their clients' problems based on their research and feedback. Company team members lack official status or titles, and each team member is given equal respect.
Please answer the following questions:
a. How does teamwork affect innovation in this company?
b. How does diversity affect the effectiveness of teamwork in this company?