How does target fit into this future competitive tableau

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Reference no: EM132299656

Case – Amazon.com vs. Target

hese are 2 of the most well known retailers in America, with Amazon.com known worldwide.

You are V.P of strategy at Walmart. The CEO and the executive committee are increasingly concerned about the company – a weak E-Commerce system, lower customer visits at many of their anchor store mall locations, mediocre grocery sales, and an Amazon that is ‘popping up’ everywhere, it would seem. Add to that, the recent acquisition of Whole Foods by Amazon.

The Executive committee owes the Board of Directors of Walmart a winning marketing strategy and plan. Some questions to ponder are:

How is Amazon performing from all vantage points: customers, investors, press, etc? (Focus on retail operational and financial metrics, NOT stock prices – this is NOT an investment analysis). Marketing models are key.

Where do Amazon and Walmart directly compete head to head today? Where do they not, today?

What is the press saying about Amazon’s future intentions – in terms of strategies and businesses? Will Walmart see them as competitors in other areas of its business?

Where does Amazon seem to be having problems, less impact – both in business areas, and in different parts of the world?

How does Target fit into this future competitive tableau?

What future impact will Amazon have on Walmart, and is this impact potentially devastating to Walmart, or more of a competitive nuisance – explain in detail.

What are your key recommendations for Walmart’s CEO, and the BOD.?

(REQUIREMENTS :

Executive Summary (similar to the memo in detail)

Background

Models used and findings

Conclusions

Recommendations for Change and Action

List of sources consulted – mostly data related

Reference no: EM132299656

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